I work in a range of different mediums including art direction, interactive design, branding, UX, prototyping, motion graphics and print. With a broad understanding of software I can rapidly prototype and convey ideas to clients or teams. I can work comfortably in a wide range of visual styles with a keen eye for typography and layout design.
I’m currently a Design Director at Something where I’ve led the design direction across some of Diageo’s Reserve brands, while managing a small internal team of designers and numerous external partners. We acted as a brand partner to Diageo helping them deliver consistent high quality and culturally relevant work across multiple disciplines. I’ve previously worked at M&C Saatchi London, Lean Mean Fighting Machine and AllofUs. I’ve worked on brands such as Unilever, Diageo, Havana Club, Forevermark Diamonds, Land Rover and Sofa.com.
At Lean Mean Fighting Machine I worked on some of the most fun, creative (and occasionally bizarre) projects of my career. We made everything from toilet flushing games for Domestos, haptic feedback gadgets for Google to inventing World Baking Day for Unilever.
I started my career freelancing as an interactive designer at AllofUs London where I worked on projects such as the Sky EPG and an interactive exhibition for Samsung. My background in coding and interactive design helps ensure I design with UX and development in mind.