To satisfy both business and consumer tastes, the client requested that I explore everything from literal energy iconography to more modern and abstracted designs.
I created numerous routes during the design development before landing on an abstracted heating triangle that formed a flame. This provided consumers with a familiar trusted symbol while also appearing modern and elegant to potential business clients.
I created a simple brand guidelines document providing them with some graphic devices, type treatments and background textures. Overall the new identity enabled their team to quickly create professional and consistent communications for all their new collateral and greatly increased their visual confidence amongst competing firms.
I helped deliver everything from the core brand assets to outdoor signage, a suite of van designs, letterheads, business cards and document templates.