Over the course of 2 years at Something I led the design direction across all our deliverables for World Class Drinks; the branded portfolio of Diageo's reserve products.  

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Brand Guidelines

I took their established brand assets and created a new set of brand guidelines including new graphic devices, an updated typographic system and updated documentation.

The guidelines helped embed the look and feel we'd developed in markets all over the world and empowered them to create elegent and consistent content across all touch points. 

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Make It World Class Website

Make It World Class is an online editorial platform we created at Something to showcase culturally relevant cocktail related content. The aim of the platform was to make people care about drinks in the same way they do about food. It featured editorial, photography and video content about food, drink and travel with monthly packs of new content in the form of editions. I worked on everything from UX to building final templates in Sketch across desktop and mobile. 

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